I am committed to a lifetime of learning; especially in areas of great personal interest…personal finance and entrepreneurship. As such, I love opportunities to bump up against like-minded individuals and learn from others who are succeeding in conference form. Every year, Chicago’s city treasurer’s office sponsors the Small Business Expo. Every year, I leave with motivation to push my efforts that much further. Since you may have missed the festivities, I’ll share a few take-aways.
How to get Publicity
This upbeat workshop was a reminder that, in business, we are our own best cheerleaders. We were also advised that if you are not receiving daily rejections, you aren’t trying hard enough. I also learned a new term – Cause Marketing. Genuinely support a charity and leverage that support as a means to spread the word about your business. For example, donate gift certificates to an organization’s raffle. Again, the idea is to spread the word so that you can connect with potential customers.
Writing a Good Business Plan
Where things are tough, opportunities abound. This is a message that was clear from the business plan workshop. However, a business plan should be first on your to-do list; regardless of the funding options you seek.
Business plans come in a variety of flavors. Some suggested segments to include are:
While not the most excited topic, a business plan is an essential tool for success. Once you have it, you can enter any number of business plan competitions!
You can peruse the remaining presentations available on the city treasurer’s site by starting here.